Get the exact blueprint that has helped more than 2,500 CRE professionals out-earn their peers by over 7x.
November 14-15, 2019
Orlando, FL
Only 100 Seats
Without This Blueprint... 
"You are leaving hundreds of thousands, if not millions of dollars, in commissions on the table."
- Bob Knakal -
Chairman NY Investment Sales, JLL
Exclusive 2-Day Workshop for CRE Professionals
You will leave this workshop with a proven prospecting playbook ready to deployOver 2,500 CRE professionals have used this exact blueprint to out-earn their peers by over 7x WITHOUT spending more time in the office.
Prospecting Playbook
Walk away with a complete CRE prospecting playbook that works every time.
Only 100 Seats
Join a tight-knit community and make connections with high-caliber CRE producers. 
10:1 Student to Coach Ratio
Get hands-on help from Certified Coaches to ensure your CRE systems are ready to deploy.
What To Expect At CRE Ready 2020
Get the exact blueprint that has helped more than 2,500 CRE professionals out-earn their peers by over 7x.
Eliminate cold calling and door-knocking by implementing a proven prospecting system that works. Every time.
Learn success secrets from experts like Mathew Laborde who is dominating online social media marketing.
Position yourself as the go-to person in your market and make your competition irrelevant. 
Join a tight-knit community and make connections that will change the trajectory of your business.
Receive hands-on support from our Certified Coaches who will ensure your prospecting system is ready to deploy.
Live Q&A Session With Bob Knakal
Bob Knakal, Chairman of NY Investment Sales for JLL, will be sharing his secrets to growing your GCI during market shifts.
Live Panel With Some of CRE's Top Producers
Cindy Hill
#1 Producer Worldwide – Keller Williams Commercial
Beau Beery
Consistent Platinum Producer – Coldwell Banker Commercial
Mathew Laborde
Top Producer and Leader in Social Marketing – Elfin Realty
An Inside Look At Our Sold Out Dallas Event
Reserve your ticket today! Our live events always sell out quickly!
You Know You Can Do Better
What will you be doing differently to ensure better, and consistent results in 2020?

We know the commercial real estate industry is cyclical. There's no doubt that the market is changing, and the next cyclical event is around the corner.  

We're going to show you not only how to survive a downturn but how to consistently grow your business in any market.
Stand Out From Your Competition
There are over 80,000 CRE real estate professionals in the United States. What makes you different?

Without a proven strategy to differentiate yourself from your competition, you're just a commodity to prospects.

You're going to leave this workshop with the exact framework that shows you how to become the go-to CRE professional for your market. 
Why Do People Attend Massimo Live Events?
You will walk away with the exact blueprint that has helped more than 2,500 CRE professionals out-earn their peers by over 7x. And you will have hands-on support from Certified Coaches who will ensure your prospecting system is ready to deploy. Here's what past attendees have said:
"I've been doing this for 30 years, but I want to finish strong. I don't want to have downtime like I did through the last recession when frankly I wasn't prepared." 
- John McClellan, SVN -
We know our live events are life-changing
But don't take our word for it...

"The two-days provided more clarity for the direction of my career than I have had in the last 18 years."

- Branon Pesnell, CCIM, SIOR, Transwestern

"Everything that has been spoken to us has given me the utmost confidence to go home and prospect the hell out of my market and pick up the phone first thing in the morning."

- Brandon Kosek, Guggenheim Commercial Real Estate Group 

"The Massimo live event flipped a switch by giving me a ‘playbook’ and explaining the science and art of prospecting."

- Dan Casey, CCIM CRE Florida Partners

"An event this high-caliber with top producers from around the country... It allows you to walk away with a clear plan of action and concepts that you never would have come up with otherwise." 

- Beau Beery, Coldwell Banker Commercial
Reserve Your Ticket Now! 
Event Venue and Hotel Accommodations
Event Venue and Hotel 
CRE Ready 2020 Venue: Rosen Shingle Creek® Hotel
Address: 9939 Universal Blvd, Orlando, FL 32819
For Group Rate: Please email Kathryn at
What Else Can You Do In Orlando?
Disney World
Make CRE Ready 2020 a family event! Bring your kids to check out Disney World during the off-season.
Universal Studios
CRE Ready 2020 will help you gain margin for what matters most. So take advantage of your time in Orlando and enjoy the experience!
Beautiful Golf Courses
Enjoy the beautiful Rosen Shingle Creek golf course while you're in sunny Florida.
Your Ticket To CRE Ready 2020 Gives You Access To...
  •  2 Days of hands-on coaching with Rod Santomassimo and Certified Massimo Coaches (Value: $10,000)
  • 2 days of cutting edge strategies to grow your personal real estate practice (Value: $7,500)
  • Proprietary Massimo toolbox to make you the go-to professional in your market (Value: $1,500)
  • 2 days of gourmet breakfast and lunch (Value: $120)
  • 2 days of making invaluable connections with high-caliber CRE professionals (Value: Priceless)
  • ​Identifying your best prospects and learn who to call every week for an entire year (Value: Priceless)
  • Discovering how top producer Bob Knakal prepares for market shifts (Value: Priceless)
  • ​Live panel with some of CRE's top producers sharing their secrets of what's working and what to avoid (Value: Priceless)
Registration is CLOSED!
Please contact Kathryn ( if you would like to attend CRE Ready 2020
Frequently Asked Questions
Do coaching members receive discounted tickets?
Yes, we have reserved a limited number of seats for  Massimo Members. Please contact
What time does the event start and end each day?
CRE Ready 2020 will be two full days of coaching and implementation that goes from 8am to 5pm.
Where will I stay?
Please contact Kathryn at for information regarding our group rate for the Rosen Shingle Creek® Hotel (9939 Universal Blvd, Orlando, FL 32819). 
Who is CRE Ready 2020 meant for?
CRE Ready 2020 is meant for CRE professionals with more than 3 years experience. You'll be in a room with mid-career brokers and top-producers...from boutique firms to big nationals from across North America - all seeking to build their businesses. This mix creates unique networking opportunities you just can’t find anywhere else. 
You know you can do better.
Use a time-tested plan to build the commercial real estate business of your dreams.
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