The Commercial Real Estate Event of the Year
November 14-15, 2019
Orlando, FL
Rosen Shingle Creek Hotel
"You are leaving hundreds of thousands, if not millions of dollars, in commissions on the table."
- Bob Knakal -
Chairman NY Investment Sales, JLL
What is CRE Ready 2020?
"An event this high-caliber with top producers from around the country... It allows you to walk away with a clear plan of action and concepts that you never would have come up with otherwise." 
- Beau Beery -
CRE Ready 2020 is an exclusive 2-day event that gives you a proven plan to find and win more prospects. We bring together 100 dedicated commercial real estate professionals for 2 days of ultra-productive coaching and implementation. 
2 Full Days
100 CRE Professionals
8+ Certified Coaches
It's about putting yourself in the best position to thrive as the market changes. You'll learn how to grow your income while gaining margin in your life.
What To Expect At CRE Ready 2020
Get action-oriented content delivered by founder and president, Rod Santomassimo.
Learn who to contact and what to say to earn the business you deserve.
Hear from a panel of top producers who continue to grow their business.
Discover how to market yourself, so you stand out from your CRE competitors.
Make valuable connections with CRE professionals all seeking to build their businesses. 
Implement your new strategies and tactics with our Certified Massimo Coaches.
CRE Ready 2020 Guest Speaker
Join Bob Knakal and other top producers to get an inside look at the driving forces behind their success.
Live Q&A Session With Bob Knakal
One Of The World's Top Producers
Live Panel With Some of CRE's Top Producers
Cindy Hill
#1 Producer Worldwide – Keller Williams Commercial
Beau Beery
Consistent Platinum Producer – Coldwell Banker Commercial
Mathew Laborde
Top Producer and Leader in Social Marketing – Elfin Realty
An Inside Look At Our Sold Out Dallas Event
You Know You Can Do Better
What will you be doing differently to ensure better, and consistent results in 2020?

The market is changing, and the next cyclical event is around the corner.  On top of that, consolidation in brokerage and capital market firms continues to squeeze out average producers. 

CRE Ready 2020 attendees won’t want to minimize the impact of these changes. Instead, they will maximize the opportunities these changes will bring.

Stand Out From Your Competition
Are you positioned to stand apart from your commercial real estate peers in 2020?

What would happen to your business if your referrals stopped coming in? In 2008, that's exactly what happened. The average broker lost 80% of their revenue because they didn't know how to stand out from their competition. 

Without a proven strategy that differentiates you from your competition, you're just a commodity to prospects.
Why Do People Attend Massimo Live Events?
 Led by Rod Santomassimo and Certified Massimo Coaches, CRE Ready 2020 is the place to build  your prospecting playbook, so you can transform your business and fill your pipeline with higher quality opportunities. Here's what past attendees have said:
"I've been doing this for 30 years, but I want to finish strong. I don't want to have downtime like I did through the last recession when frankly I wasn't prepared." 
- John McClellan, SVN -
"I was looking for a way to hone in my process and skills and get a better understanding of what I need to do every day." 
- Eric Larkin, Newmark Knight Frank -
"Everything that has been spoken to us has given me the utmost confidence to go home and prospect the hell out of my market and pick up the phone first thing in the morning."
- Brandon Kosek, Guggenheim Commercial Real Estate Group -
"The live event flipped a switch by giving me a ‘play book’ and explaining the science and art of prospecting."
- Dan Casey, CCIM CRE Florida Partners - 
"The two-days provided more clarity for the direction of my career than I have had in the last 18 years."
- Branon Pesnell, CCIM, SIOR, Transwestern -
Event Venue and Hotel Accommodations
Event Venue and Hotel 
CRE Ready 2020 Venue: Rosen Shingle Creek® Hotel
Address: 9939 Universal Blvd, Orlando, FL 32819
Attendee Room Rate: Hotel accommodations are included for the first 55 registrants
What Else Can You Do In Orlando?
Disney World
Make CRE Ready 2020 a family event! Bring your kids to check out Disney World during the off-season.
Universal Studios
CRE Ready 2020 will help you gain margin for what matters most. Take advantage of your time in Orlando and enjoy the experience!
Your Ticket To CRE Ready 2020 Gives You Access To...
  •  2 Nights at the Rosen Shingle Creek Hotel** 
  •  2 Days of Breakfast and Lunch
  •  2 Days of Networking with CRE Professionals from Across the Country
  •   2 Days of Coaching & Implementation with Certified Massimo Coaches
  •  Knowing who to call every week for an entire year
  •  Q&A Session with Top Producer Bob Knakal
  •  Massimo Prospecting Playbook & Toolbox 
  •  How To Market Yourself, So You Stand Out From Your Competitors
  •  Live Panel with Some of CRE's Top Producers to Share Their Secrets on What's Working and What's Not
**Hotel accommodations are included in your CRE Ready Tickets for the first 55 registrants
Register For CRE Ready 2020 Today
Only 100 seats are available. Only those with a minimum of 3 years experience (with a preference for 7+ years) will be accepted.
If you have a group of 4 or more, contact Kathryn ( for special pricing. 
Frequently Asked Questions
Do coaching members receive discounted tickets?
Yes, we have reserved a limited number of seats for  Massimo Members. Please contact
What time does the event start and end each day?
CRE Ready 2020 will be two full days of coaching and implementation that goes from 8am to 5pm.
Where will I stay?
For the first 55 attendees, your CRE Ready  ticket includes one room for the nights of November 13th and 14th at Rosen Shingle Creek® Hotel (9939 Universal Blvd, Orlando, FL 32819). If you would like to extend your stay, please contact Kathryn at for a discounted rate.
Who is CRE Ready 2020 meant for?
CRE Ready 2020 is meant for CRE professionals with more than 3 years experience. You'll be in a room with mid-career brokers and top-producers...from boutique firms to big nationals from across North America - all seeking to build their businesses. This mix creates unique networking opportunities you just can’t find anywhere else. 
You know you can do better.
Use a time-tested plan to build the commercial real estate business of your dreams.
Copyright 2019 - The Massimo Group
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